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In a recent webinar I gave on SIP I was presented with some very good questions that I thought I would share with my readers. In general the questions deal mainly with how SIP connects to users. So enjoy and as always comments are appreciated…
Jeff Jerome wrote:
One of the objections I hear in the field is that the service provider is not SIP enabled. What is your recommendation for overcoming this service providers imposed limitation to continue doing business as they always have to maintain their higher service rates?
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Recently I was the presenter at a SIP webinar hosted by Catalyst Telecom. In fact, I will be presenting another 3 SIP webinars over the next 3 months. I had a question asked of me that I thought would make for a good blog…and it helps me to push myself to write more often (so WIN-WIN for everyone)
Here is the question: “I can see that there is definitely value to SIP presence & routing but if a customer has to get System Manger, Session Manager, Communication Manager, One-x Portal, Application Enablement services, a Session Border Controller, MSOFT OCS etc. how easy is it to cost justify for the small to mid-sized customer?”
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I have been spending more than a fair amount of time over the last few years digging into the rationale behind why business should migrate to SIP. I must say that the decibels of vendor hype on the subject has reached nearly deafening levels. Which isn’t entirely a bad thing but it can drown out the tangible value of the technology and the business efficiency it brings. The tangible value I am speaking of is CONTROL.
SIP = CONTROL? Are you crazy? Read more

Credit: Toothpastefordinner.com
It has been estimated that by the 2020 nearly all printed material will be be available in electronic format. The rising popularity of eReaders (iPads, Kindles, eBook, etc) make it possible to eliminate printed material altogether. Newspapers are seeing a sharp decline in circulation and with more emphasis being placed on “green” initiatives it just makes better sense to move our “books” to readers and help save the environment.
Making the change to electronic reading isn’t that difficult but there are some things I can show you to make the move to electronic reading easier. First we need to understand some new terminology. Read more
Technology is an ever changing landscape. New ideas, new business and economic realities drives us to redefine communications. For what is it to communicate? It is to survive, and to survive we must adapt. Recently, we have seen a change offered by Avaya that alters the rules and redefines our perceptions of communications. It has adapted our world to allow for greater operational efficiency and ushers in the true value of IP communications.
What is it I am speaking about? Read more
Day two of my social media advertising adventure and if success was measured on click through rate then this first attempt was a bust. After editing my prior ad from yesterday I was approved and ready to go for delivery. Of 18K ads delivered so far, I got 6 clicks. That’s 1:3000. Average cost of $9 per click. Of those that did click on the link nobody registered to use the telephone training application. I still have another day to go and I will review the data to see if the trend (or lack thereof) continues.
What did I learn from this? Read more
Ok, so I am a Noob (pronounced New-bee for my 40 something crowd) in the area of social media advertising. To be clear I haven’t advertised anything before and here I am hitting the enter key on LinkedIn advertising. Why did I do it? What do I expect to gain? What will it end up costing me? Who will I reach? If you have the same questions then follow along over the next few days to get a Noob’s eye view on social media advertising. Read more
The beginning of the Public Switched Telephone Network was a small exchange in New Haven, CN in 1878. In that same year the first switchboard and operator was also created, again in New Haven. Communications has come a long way since then. We have seen the creation of vast array of technologies that have shaped our nation (and the world). It is now 2010 and AT&T has proposed to the FCC the end of the PSTN and POTS. Read more
I find myself today on a plane between Orlando and Los Angeles and it occurred to me that we are on the brink of another change in communications. However, unlike the most recent change, VoIP, I believe this change will have an even greater impact on the future of the communications channel. The change I am talking about is Session Management and it brings with it a movement from “my application-my device” to “any application-any device”. In other words, it moves communications from proprietary to open, placing the emphasis on the delivery of the application rather than on the deployment of devices. This difference will effect the people servicing communications in ways they cannot yet fathom. Read more